Think Before You Drink: Thirsty Marketing of ‘Raw Water’ Sweeps Silicon Valley

It shouldn’t come as a surprise that high powered energy drinks are worse for children (and adults) than sugar-packed sports drinks. As far as oral health goes, these energy drinks wear enamel down worse than sports drinks by 3.1% to 1.5%, and that’s not to mention the jitters, sugar high, and crashes involved.

In a time when seemingly millions of beverages are at our fingertips, it’s difficult to choose any of them, let alone ones that are good for you! This, of course, leaves room for beverage companies to market literally anything they want. Bottled water companies are among the most guilty in this category. Some credit is due to energy drinks, their purpose is pretty straightforward and they market exactly what they’re selling. Red Bull isn’t shy about the caffeine warning printed on their label and their beverage’s trademarked promise: “It gives you wings!” Water, on the other hand, is all sorts of wild.

Raw Water?

Gird your loins for a Silicon Valley “health” craze that might have you scratching your head. Raw water is purportedly untreated, unsterilized, unfiltered spring water tapped directly into a bottle. An elegant glass bottle that you can purchase for a mere $37 per 2.5-gallon container. To think that water is “progressing” so far that we’re going back to drinking untreated water like the days of centuries past is a little confusing. Almost as confusing as the ridiculous price being asked.

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Sure, we’re all familiar with the various and sundry scares, farces, and inconsistencies related to drinking water, whether tap or bottled, but is raw water really the answer? Around the world, organizations are working to bring clean water to underdeveloped countries, yet in our backyards, we’re selling (and buying) the opposite for nearly $40, the very pinnacle of first world problems.

Seeing that untreated water can carry all sorts of potential parasitic and microbial dangers, the skepticism regarding the high admission price, questionable health benefits of raw water is understandably high. Those pretty glass bottles certainly don’t come with a warning label about the potential dangers of drinking untreated water, nor are raw water sources and processes any more transparent than your tap or name-your-bottled-water company.

There are plenty of good reasons to be wary of the chemicals contained in common household products. Whether you buy into the raw water trend or you’re shaking your head, get smart about what you drink, because fads are out there in force and some of these brands are only getting thirstier.

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